Build the customer experience through touch points
Every time the public, customer and employees experience your brand, trust and reputation is either created or destroyed through brand touch points.
Touch points are all the points your customer can come into contact with your brand. Controlling these touch points is critical to your brand's success. Your brand and its reputation is built in the mind of the customer by creating positive, and motivating images, emotions and associations that are consistent in delivery creating a clear, focused image of your brand.
Understanding the power of touch points opens up new possibilities for building strong brands. They now become the hundreds of places to spark dialogue and build relationships with your customer.
Brand touch points are your brand’s moment of truth and where your brand is truly created.